I’m a strategy-minded, process-driven designer with over ten years of research and storytelling experience at the intersection of media, science and the arts.

Leveraging a multi-layered perspective, I adeptly navigate ambiguity to ask the right questions and unravel complexities. Through collaboration and communication, I transform challenges into effective and practical designs solutions. I explore, puzzle piece, and iterate to create the best possible experience. I believe that good design cannot exist without context and intention.

Process

I merge creative and analytical thinking to design meaningful digital experiences that bridge the gap between business and user.  My process is deeply rooted in the Double Diamond design model. Since no two projects are the same, the specific methods, tools and techniques of user-centered design that I employ vary from project to project. Best practices form the backbone of my craft, but I'm always ready and willing to step outside prescribed methods to solve problems.  Front and center to my process, you will invariably find communication and collaboration.  To see how I apply design methods in real life, take a look at a few case studies here.

What I do
Research
Analysis
User Modeling
Information Architecture
Wireframing & Prototyping
Visual Design
How I do it
Sketch
Keynote
Invision
HTML/CSS
Zeplin
Adobe AI/PS/ID
Packaged with
Empathy
Collaboration
Analytical Thinking
Curiosity
Adaptability
Persistence

Beyond UX

Crafter. Instructor. Podcast lover. Shuffleboard player. Puzzle hunter.

This little guy.

I make non-digital things and document them on digital things. @franniefelts

And I teach crafts from time to time.